The Origin

Plotline & Characters

Homecoming Trigger:
Bagen, a Mongolian young man (actor not disclosed), returns to his Inner Mongolia hometown from Beijing due to his father’s illness, forced to confront the crisis of cultural inheritance loss on the grasslands.

Cultural Clash & Cooperation:
Bagen meets urban youth Lu Xiaoye (actor not disclosed), unfamiliar with prairie customs, and new village official Zhuo Chen (actor not disclosed). Their cultural misunderstandings spark comedic moments (e.g., mistaking an aobao ritual for a camping activity). Eventually, through these conflicts, they unite behind innovative rural revitalization models like "promoting intangible heritage arts via live streaming" and "eco-camping tourism."

Entrepreneurial Goals:
The team harnesses local resources: Bagen shares horse herding skills, Lu Xiaoye designs cultural tourism experiences, and Zhuo Chen coordinates policy support, together promoting the "Wild Horse Tribe" brand—symbolizing the dual-track progress of youth entrepreneurship and cultural revival.

Production & Cultural Highlights

On‑location Filming & Heritage Integration:

Filming began in August 2022 on the Inner Mongolia Ordos grasslands and wrapped in September, fully capturing nomadic life and natural landscapes.

Embedded Intangible Heritage:
Elements like Mongolian manhandiao (mountain folk songs) and erren tai (local folk opera) are woven into the narrative, humorously resolving conflicts through musical duets that illustrate cultural gaps.

Traditional vs. Modern Industry Symbols:

Traditional: aobao rituals, horse-herding, Mongolian yurts.

Modern: live-streaming prairie specialties, planning low-carbon camping sites—highlighting the feasibility of industrial transformation.

Social Impact & Release Plan

Model for Rural Revitalization:
Without preaching, the film demonstrates practical examples—camping events bringing city tourists, live-streamed dairy product sales—showing how cultural assets can power rural economies.

Premiere & Positioning:
Premiered in May 2024 in Ordos and was selected as a key promotion project by the Inner Mongolia Cultural & Tourism Department for “Prairie Ecology & Rural Revitalization.”

Sources: Announcements from the Erdos Municipal Bureau of Culture and Tourism and press releases from the co‑producing entities (information current as of July 3, 2025).